How to Do a Webinar The Effective Way [Free Planner]

How to Do a Webinar The Effective Way [Free Planner] There are so many amazing ways of connecting content with your audience: video shows, podcasts, epic list posts, free resources, and yes, webinars. But when your workload is already full (and whose isn’t?), how do you add another marketing channel into the mix? In this post, I’m going to show you how to do a webinar the smart way when you already have heaps of work on your plate. But before you invest more time reading this, answer two questions (especially if you lead a marketing team): â€Å"Will webinars really increase sales and should my team invest in them?† I can’t answer that for you. But I can present a few stats to help you decide if they’re a worthy investment. How To Do A Webinar The Effective Way (Free Planner)Webinar Statistics Highlights According to a 2016 study  that analyzed 12,780 webinars: Webinars attract  an average of 233 attendees. Webinar viewers watch an average of 50 minutes. Watchtime has increased by 31.5 percent since 2010. â€Å"Question and answer† time is the most popular- and expected- form of interactivity. Of global attendees, 20 percent downloaded content, 7 percent submitted questions, and 31 percent responded to polls. Those numbers are a virtual all-you-can-eat buffet for marketers†¦ Naturally, we want in. Whether this is your first, or fiftieth, webinar, you’ll find value in the path-of-smartest  resistance we’re about to travel. Here’s what’s ahead. You’re going to: Learn how to host a webinar like a seasoned pro. Choose the best webinar software and tools for you. Learn how to record a webinar and promote the replay. Obliterate the technical barriers with step-by-step instructions + visuals. Get our free Webinar Planner  + Webinar Talking-Points Template + Email Follow-Up Template so you can work our proven process for hosting efficient, effective, and engaging webinars. Grab your free planner and templates so you can follow along. We’ll be using them throughout the post. Now, let’s crank out a crazy-good webinar, shall we? Use The MVP Approach To Knockout Your Next Webinar Our approach is dead simple; and we’ve written about it before. It’s called the â€Å"minimum viable project† (MVP) approach. It’s a play on the famed â€Å"minimum viable product† of The Lean Startup  fame. An MVP’s goal is to get you through a loop of â€Å"idea → ship → analyze† as quickly as possible. Our own Nathan Ellering  says it like this: â€Å"The idea behind a minimum viable project is to eliminate risk by helping you: Create and publish quickly, Measure your success, Learn to improve.† Our aim is to make your webinar an MVP. It’s to find the baseline that will produce the largest return from the  smallest amount of effort. Sounds nice, right? To do this, you’re going to do one of two things: Repurpose a piece of high-performing content  you already have; Or, repurpose a piece of content you’re going to create. For our purposes, we’re going to repurpose an existing piece of content. But if you’re going to opt for path number two and create something fresh, check out this post so you know exactly what your audience is dying to know  from you (it’s called your â€Å"content core†). Now, if you don’t know your top-performing pieces of content, you should start there. To snoop out your winners, you can of course use Google Analytics. One of my favorite ways, though, is using the analytics dashboard right inside of .   It’s a quick way to run a report of what content has performed the best on social media. To generate this report, start by logging into your calendar. Then, click on the â€Å"Analytics† icon on the left sidebar: From here you can run one of three reports. In this case, we’ll run the â€Å"Top Content† report: After our digital elves crunch your numbers, it will generate a report like the one below. In this case, you can see that our post, â€Å"How to Write Emotional Headlines That Get More Shares† has resonated well: Now, after 15 seconds of clicking, I have an incredible candidate for an MVP webinar topic. My audience is interested in this content. And even better, they believe their  audiences are interested too. I know this because they shared it with them. To further corroborate this, I can check out this post’s 30-day traffic in Google Analytics: Now, with just a few more seconds, I see that this post got 2,084 page views in the last 30 days and 1,126 unique visits- not bad for a post that’s over 6 months old. After 30 seconds of clicking around, I’m sold! (I know, easy sell right?) However, I’m really confident this topic will play well because not only do I have the traffic data on my site- but I see the social side as well. As you narrow down your webinar topic, I urge taking social stats into account alongside traffic to your article or blog post. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process How To Do A Webinar: Our 4-Stage Approach Once you’ve landed on a subject, the rest is a matter of process. So we’re going to walk through the 4-stage approach we use for webinars at . We’ll cover each in detail, below. The stages are: Adaptation:  Adapt your top-performing content into a webinar. Promotion:  Get the word out so you have as many registrants as possible. Delivery:  It’s showtime- smile big, use the right tools, and have fun! Nurture:  Follow up, thank your new friends, give them gifts, and use their feedback to optimize for next time. Notice that this is exactly how your free MVP Webinar Planner  is organized. So make sure you download it and follow along! Stage 1: Adaptation There are five steps to adapting your content for a webinar: Decide what content you will repurpose as your MVP. Choose a webinar format. Adapt your content into a script. Create beautiful visuals. Craft a giveaway resource as an incentive to stick around, come back for more, and put your ideas to work. We can already cross step one off the list! We’re going to host a webinar on writing emotional headlines that people want to share. Boom. Step One: âÅ"… Format Now, we need to decide which format will work best for this webinar. Chances are you’ve attended a webinar or twelve and already have an idea. Search Engine Journal  has a nice roundup of webinar formats and explanations: Presentation:  This is one of the most common formats where a presenter shares a PowerPoint presentation and gives a rehearsed speech. It’s easy to create, but is also less engaging. Interview:  You can interview an expert either together on-screen, over the phone, or with a screen share. This format is engaging, but make sure you’re familiar with the guest in case they go off-script. QA:  This is similar to an interview, except the questions are coming from the audience, which will boost engagement. You can have guests submit questions beforehand so there’s enough content to fill the allotted time scheduled for the webinar. Panel:  Just like a live a panel, this is where you have several speakers discuss a certain topic. Panels are great for offering different perspectives and opinions from experts. Just make sure the panel members get along. Product demo:  If you have a product or service, this is a great format to increase leads and reach customers who are interested in making a purchase since you’re showcasing your product. In our case, a presentation or interview makes the most sense. Also, we can add QA breaks throughout and at the end. So, I could either interview the original author, our CEO Garrett Moon, or have him present. Alternatively, I can adapt his content into a presentation of my own. To keep things (and schedules) simple, I’ll take the risk of being a bore and prep a webinar where I present the content myself. To keep things engaging, I will also have opportunities for QA with my attendees. Otherwise... Step Two: âÅ"… Script Next, it’s time to adapt the actual content into my script, or talking points. The key here is to pull the main points and simply bullet-point them. You’re not creating a manuscript to read from. You’re creating an outline to talk from. In this case, it’s also worth revisiting the social media stats for insight into what people loved most about it. This post got CRAZY love on Pinterest- which is of course all about pics. As I read through the post to begin writing my script, I see some beautifully designed + highly informative images. Especially this one, with 180+ power words for writing emotional headlines (which you should share/download and start using in your work immediately!): I know that this needs to be a centerpiece to my presentation and will certainly become a part of my slide deck (more on that in the next step). Here’s where the â€Å"MVP Webinar Talking Points Template† comes in: This template is setup to map your existing content straight into a presentation webinar format. When you open it up, you’ll notice introductory content, and then five sections for each slide. We like to layout our content color coded like this: [Purple] = slide title [Black] = talking points [Blue] = links to copy/paste into webinar chat window [Green] = reminder to pause for questions (this can be every few slides) [Red] = transition statement so you can move seamlessly from one slide to the next From here, simply open up the template and use its structure to map your content into talking points, links to pertinent resources you want to mention, and transition statements. A great way to adapt your post into a script is to think about structure. For instance, the post I’m adapting  in this example breaks down into this structure: Hook:  After analyzing 5,556,914 headlines, we found the secret to writing headlines that spread like wildfire. The common denominator of the top-performing headlines was surprising. But numbers never lie: it’s all about a nerdy metric called the Emotional Marketing Value (EMV) score. â€Å"What’s in it for me?† statement:  The findings of our research allows you to predict the success of your headline before you ever hit publish. After implementing our findings, you can have complete confidence your headlines will get attention amidst the flurry of content online. You can be sure of this because we built a free tool called the Headline Analyzer  that scores your headlines and helps you improve them via empirical data. Thesis:  The key to effective headlines is in their emotional resonance- a metric called the Emotional Marketing Value (EMV) score. Body: Our findings:  We know this is true because we crunched the numbers and learned that posts with higher EMV get more shares every time. Why we trust our findings: We calculate a headline’s EMV based on accepted research dating back to the ‘60s and ‘70s- research corroborated across multiple languages. How the measurement works: There are three layers of emotional resonance: intellectual, empathetic, and spiritual. How to write better headlines: To start, use our free tool that will break your headlines down and show you exactly where to improve them. How sentiment impacts performance: You’ll notice positive headlines consistently outperform negative ones. Examples (before/after): Seven examples of poor headlines, how to rewrite them for optimal performance, and why. A process for writing emotional headlines: Write 25 headlines Calculate the EMV for each Cull the poor performers Amp up the emotion Publish, test your work, and evaluate to optimize Conclusion: An overview of what we covered. A succinct explanation of how it will help you. A clear call-to-action so the audience understands their next step. From this outline I can add bullet-points below each item to explain it. Those become my talking points and, as you’ll see in the next step, each point becomes a slide. Easy as pie because the hard work has already been done. ^That’s why this qualifies as an MVP project :) Your content will then drive the slide deck you design. And when you move through the process this way, your slide deck will be much easier because you’ll know exactly how many slides you need and what’s going to be on them. Recommended Reading: How to Repurpose Content And Make the Most of Your Marketing Step Three: âÅ"… Design Slide Deck Next, we like to actually sit down with Ashton, our designer, and walk through the outline with her. This is also a frictionless process because she’s the one who designed the post graphics. Now, we simply need to cover the content that needs to be on each slide and the presentation’s flow. If you don’t have the benefit of a professional designer, though, no problem! It’ll take a bit longer, but you can still use excellent tools like services like Slidesmash  or Canva  for free Powerpoint, Keynote, or Google Slides  templates, or Graphic River  for paid templates. If you’re doing this yourself, make sure to work through a guide like Canva’s â€Å"Presentation Design 101.† This article is an excellent primer on things like how much info to include per slide, how to choose great fonts, color palette choices, and more. This article walks through ten principles with an example slide presentation to illustrate each. Another helpful article is â€Å"The Know It All Guide To Color Psychology In Marketing.† This post walks you through the nuts-and-bolts of which colors go well together and why it matters. Step Four: âÅ"… Create A Free Giveaway Finally, it’s time to create a free giveaway for your webinar viewers. You can get pretty wild here- however, remember the reason behind this step. Your giveaway simply needs to help your viewers put what you taught them into action. Obviously, the format of your giveaway resource is largely dependent upon your content. In my example post, I would create a 3-part giveaway bundle like this. First, I’d include the â€Å"180+ Power Words For Writing Emotional Headlines† graphic I embedded above. It’s incredibly actionable and  easy to reference. So it will add value to anyone who wants to write shareable headlines. Second, I’d create a headline writing template in either Excel  or Google Sheets. The most helpful way to do this would be to take the five steps to writing emotional headlines (listed in the talking-points outline above) and give the viewers a place to work through each. It could look something like this: It covers the five steps working from left-to-right. This way, it gives the user an option of either using our tool (notice the link at the top of the sheet) or of working the process manually. Either way, it eliminates any additional prep work on their part. This allows them to simply fill in the blanks following a proven formula for success. When you create resources, the sure-fire way to make sure they’re helpful is to ask this question: â€Å"How can I help my audience implement the advice I’ve given?† Your giveaway resources should answer that question. Notice also that this example resource also serves a business purpose for . It offers them a simpler way to accomplish the task- using our tool- without forcing them to use it. They can get the same results using this resource, but it helps them see how much legwork our tool saves them. Now that my giveaway resources are finished, I can drop them into a file and then compress them into a .zip file. To do this, I simply right click on the desktop file and choose â€Å"Compress† (Mac) or â€Å"Send to Compressed† (Windows): Voila. I now have a solid 2-piece giveaway resource for my webinar viewers. And because it’s compressed, it’s ready to be emailed out or easily downloaded via a link. Step Five:   Ã¢Å"… Stage 2: Promotion Now that we’ve adapted existing content into a webinar format, it’s time to make sure we get people to register! Your strategy on this is highly dependent upon three factors: What size audience do you currently have? What segment of your current (or prospective) audience do you want to register? What budget can you allocate toward advertising your webinar? To get eyeballs on the screen, this stage has three steps: Create a landing page. Setup the webinar in your chosen software. Write and schedule your promotional emails (or messages). For our example, we’ll look at promoting to an existing audience. However, here’s a quick note on whether or not to invest in advertising your webinar. To decide if spending money on advertising, you obviously need to forecast what kind of return to expect- also called â€Å"Return on Ad Spend† (ROAS). ROAS is straightforward. To calculate it, simply divide the gross revenue your ad campaign generated by what it cost. So, if your campaign generated $5,000 in gross revenue and you invested $1,000 in ad spend, your ROAS = $5. [] This could also be expressed as 500 percent or a 5:1 ratio. You can also calculate this as revenue minus spend divided by spend. (e.g. $5,000-$1,000 = $4,000 → $4,000/$1,000 = $4 or 4:1.) Of course, if this is your first webinar, you don’t have the benefit of past metrics! As a guideline, when we test advertising on a new channel at , we set a budget of about $20 per day. Then we measure impressions, CTR, and ROAS before investing more heavily. Create A Landing Page Creating landing pages has become something of an art. But their core function is simply to act as a clear signpost and vehicle for conversions. For an in-depth strategy behind creating landing pages, check out this article  we published. For our purposes in this post, we’re going to cover how to set one up using a service like Unbounce  (though there are plenty others to choose from, including Leadpages  or Launchrock). The first thing to understand is that a landing page must include three basic elements: Headline Body Call-to-action Create an Unbounce account, then sign in. Once you’re in, it’s time to click on â€Å"Create New Page† to launch your first landing page: Next, you can opt to design a landing page from scratch- or easier- work from a template. In this case, Unbounce has magical templates designed specifically for webinar promotion. Choose â€Å"Webinar† in the templates column: Next, you’ll find a few pre-designed templates. Click on the one you like (I just went with the first one) from the selection. Then, enter the name of your landing page on the right-hand column of the interface. Then click â€Å"Start With This Template.† Now we’re into the fun stage- designing your page and writing your copy! Unbounce uses a standard WYSIWYG  interface that’s pretty straightforward. You can go as wild as you want here†¦Ã‚  But the bones are adding your headline, your body copy, and creating your CTA. Your flow will depend on your copywriting style. Maybe like you’re like the folks at Copyhackers  and believe you should start with the button  and write backwards from there†¦ Or dive headlong into writing an appetizing headline  like the Copyblogger  team suggests. Whatever your cup-o-tea, knock out your landing page content, then move onto the geeky integrations stuff so your CTA button has a place to send form info. Next, you can integrate your email service with Unbounce. Here are the directions for integrating with four major providers: Campaign Monitor Mailchimp Infusionsoft Constant Contact Now, everyone who opts-in via your landing page can be neatly organized into an email list ready to receive more info about the upcoming show! (If you can also go further in your analytical snooping with a Google Analytics integration  if you want more insight into your visitors.) Step One: âÅ"… Webinar Setup At this stage, we have our webinar content ready to roll. We have a sweet slide deck and a killer landing page hooked into our email service. Now it’s time to setup the webinar itself so you can officially begin promotion. However, this is where people often get hung up. Why? Because there are so many webinar platforms to choose from! In this example, I’ll be using Zoom, the platform we at use. Though there are plenty of solid choices like Livestorm  that you can test run for free. The big deal here is to stick to your basic needs and then jump into the tool. When you’re hosting a webinar, the main technical considerations you need to make are: How many viewers do I need to make room for? Will I be sharing my screen + a webcam feed of myself/presenters? Do I want the ability to record and replay the webinar? Will my viewers want the opportunity to chat, ask questions, and follow links? There are a bunch of other details to think through, but these are the main questions you need to answer so you adequately prep for showtime! Let’s walk through setting up a webinar in Zoom. To start, make sure to grab yourself an account by clicking on the â€Å"Sign up† button in the upper-right. Once you’re in, click â€Å"My Webinars† in the column at left, then the â€Å"Schedule a Webinar† tab at the top of the dashboard. From here, enter the deets like the webinar title, description, date/time, duration, timezone, whether you require viewers to register, and your video settings (these control whether or not viewers can see you and/or your co-hosts). When you scroll down, you’ll see more settings. Select your preferred audio and whether or not your viewers need a password to view (we like to let ‘em view as easily as possible). Also, notice you can choose to have the webinar start recording automatically- this is a really good idea so you don’t accidentally forget to record it. If it’s your first go ‘round, you’ll be surprised at how easy this is to do because you’re focused on so many different things at once. So make it easy on yourself and tick this radio button. And now, polish it off by choosing â€Å"Schedule.† Once scheduled, you’ll see your webinar’s rap sheet. This dashboard displays the info you input as well as your webinar ID (which you’ll want to keep handy for sharing and organization). Additionally, if you plan to reuse these settings, go ahead and select â€Å"Save this Webinar as a Template† for efficiency’s sake. Step Two: âÅ"… Sending Promotional Messages Next, there are two more essential tabs: â€Å"Invite Attendees† and â€Å"Email Settings.† And these bring us into the next step†¦ Sending those promo messages! The important item in the invitation tab is the â€Å"Registration URL.† You’ll want to grab this to share with your email list, on your website, and on your social channels. (And remember, if you selected the setting that requires individuals to register, they’ll need to visit this link to gain access.) The next tab to note is â€Å"Email Settings.† Here you can set reminder emails for everyone who registers. (Or, if you’ve added them to a segmented list via your email tool- like we do- make sure to schedule them now!) This is a great idea because it takes one more detail off your plate- and an important detail at that. So choose your settings using the â€Å"Edit† text to the right of each option. Once your webinar is set up and scheduled, it’s time to roll out the digital red carpet and promote it. Because your webinar may be outside of the norm for your content, I recommend approaching it as its own marketing project. If you’re a r, here’s how to painlessly setup and automate the entire thing! Recommended Reading: The Complete 16-Step Marketing Project Management Process (If you’re not a user, snag a free 14-day trial  to promote the heck out of your webinar and get as many eyeballs on the screen as possible 👀) Now, the promotional channels we use aren’t surprising: Landing page, Website, Email, Social media, Ads, And webinar partners. Landing page: We covered how to set up your landing page- now it’s time to make sure your registration link or email opt-in is correct. This is important because you’ll be sending all of your traffic here to convert traffic into an audience with your stellar CTA! Website: This is one of those, â€Å"Duh†¦ Of course we’ll post about it on our site†¦Ã¢â‚¬  line items. However, in the flurry of promotion, it can be easy to forget about this one until the last minute instead of posting ahead of time. Email: Get the word out through your email list- and get even more effective by listening to our conversation on getting bigger email marketing results  with Kim Courvoisier  from Campaign Monitor. Social media: As with all social media marketing, if you marry solid strategy  with awesome content, you can expect results. Our two favorite tools to make sure we get this right every time are: The free social message optimizer, which optimizes your messages for engagement and traffic. And the best time scheduling  feature, which uses a data-based algorithm to share pre-written social messages at peak-traffic times customized for every network. Ads: If you anticipate your webinar will drive business (which if you’re investing the time, I hope you do!)- test some ads on Google Adwords  or Facebook. Or whichever channel you get the most traction on. If you’re torn on where to allocate budget, here’s a nice breakdown of the difference between Adwords and Facebook ads. Webinar partners: Finally, if you’re co-hosting a webinar with an industry influencer, make sure to give them all relevant details so they can promote it on their channels as well. Also, if you play your cards right, you can use guest blogging  as a promo strategy. Alright, now that you’ve promoted your webinar like a pro, it’s time to execute. Recommended Reading: How to Promote Your Blog With 107 Content Promotion Tactics Step Three: âÅ"… Stage 3: Delivery As with any skill, practice makes perfect. To deliver the best webinar you can, it’s important to rehearse and prepare. To help you prepare well, this stage has five steps: Perform a dry run with your chosen webinar software. Account for show details. Show up early to say hello + press record. Invite questions and prioritize answering them. Log all feedback or unique questions for future use. There are a million articles  and tips  to become a great presenter  out there†¦ However, my favorite thing to do when I want to sharpen my presentation skills (which is always) is to watch phenomenal presenters and learn by example. For example, here’s one of my favorite Seth Godin  talks: Dry Run Once you’re sufficiently inspired, it’s time to login and test out your webinar tool. We’ll continue with Zoom. I suggest creating a test webinar using the steps outlined above. This way you have a pressure-free opportunity to test all of the buttons, features, and potential kinks. When your webinar window launches, you’ll see an interface like this (except with your face instead of mine): Here’s a quick rundown of the controls: Record toggle: This is the button you can select to start, pause, or stop your webinar recording. Mute mic:  This icon will mute your selected audio input- meaning viewers can see you, but they can’t hear you. Video stream control:  If you stop sharing video, a profile picture will be displayed and your audience can still hear you. Essentially, this is like â€Å"muting† video for an audio-only stream. Participant count:  This is the total number of viewers and panelists. (This number includes hosts and co-hosts.) QA box:  The question and answer function allows viewers to ask questions privately, outside of public chat. You then have the option to answer the question â€Å"on air† or privately via â€Å"text.† After the webinar is finished, you can download a log of these questions- which can be super helpful for analyzing how things went! Share screen:  This feature allows you to share your screen rather than your webcam. Remember, this means your audience sees exactly what you see. So ensure any private information like passwords or proprietary information isn’t open. Webinar chat:  This is the public chat available to everyone on the webinar. Additional options:  You will find additional options by clicking on the â€Å"More† icon. These include streaming live on Facebook or YouTube, and sending individual invitations to the webinar-in-progress. Once you’re comfortable with the interface, hit record and run through your presentation. This will allow you to practice your talking points, switch from being on-camera to narrating your slide deck, and then ending the webinar with style. (If you’re really hard core, record your run through and watch it back to make improvements or notes of sticky spots.) Step One: âÅ"… Account For Show Details Now that you’re comfortable in the tool, spend a few minutes double-checking the details. These may include: Recruiting help for chat and QA moderation during the webinar. Setting up your gear in a quiet and well-lit room. Exhibit A: li Have your earbuds or headphones handy to avoid an echo on the webinar audio. Mute your phone and onscreen computer notifications to avoid interruptions. Have your mic ready and plugged in. (You can use the built-in mic or upgrade to something a little nicer like a Samson C01U  like we use at .) If you decide to opt for an external mic, simply select the â€Å"Caret† icon next to â€Å"Mute† and choose your preference beneath the â€Å"Select a Microphone† title. Congrats- you’re ready to webinar with the best of them! PS: Don’t forget hair and makeup 🠤 ¡ Are you ready to webinar with the best of 'em? Get started here:Step Two: âÅ"… Show Up Early + Press Record Our rule of thumb is to log on 15 to 20 minutes early- especially when we’re co-hosting with multiple panelists. This gives us all the ability to ask final questions and ensure everyone’s equipment is working. Then, we take the webinar live about 5 minutes early for some banter with the early comers! This is where you can ask classic webinar questions like: â€Å"Where’s everyone from?† â€Å"How’s the weather where you’re at?† â€Å"What are you hoping to learn today?† â€Å"Can everyone see/hear us okay?† â€Å"What is the meaning of life?† ^ You know, to keep it light. This helps you warm up and connect with your audience while also giving you a final technical check to make sure all systems are go. Just don’t forget to press â€Å"Record† when you officially kick off the webinar. Now, it’ll be (mostly) smooth sailing to the end! Step Three: âÅ"… Invite Questions And Prioritize Answering Them When you’re live in a webinar, you naturally want to watch the clock and make sure you’re getting through your content quickly enough. However, as noted in the talking points template, make sure to give your viewers every chance to ask questions as you can. It’s tempting to plow through your content- especially if you’re running behind. However, webinars give you a unique opportunity to connect directly with your audience. So take it. If people are asking you relevant questions, answer them! (The QA pauses are color coded in green.) Our webinars are untraditional because we’ll even jump out of the deck to answer questions- especially when they're about our product. Never be afraid to rock an impromptu product demo when it makes sense and directly answers your viewers’ questions! Sometimes off-script moments are the best! A framework we use to present content is to always begin with the content our audience most wants to talk about →  then move to the intersection between our desires and theirs →  and finish with what we want to talk about. This way, if you’re going to do a product demo (whether planned or impromptu), it can act as the bridge. This way, you can show how to apply your advice using your product. So your talking points move from left to right over the course of the webinar. This way, you don’t end with a product demo- which often sends drop-off rates through the roof! Pro Tip: If you’re simply overwhelmed with questions and out of time, share your Twitter handle or email address and direct further questions there. In the case of Twitter, you can also have questioners use a unique hashtag (e.g. â€Å"#[webinarname]?†) so everyone interested can search for and find the questions. Step Four: âÅ"… Log Feedback Finally, webinars are a great way to gather feedback for specific content. You can use viewers’ questions and comments for this. And you can also use the â€Å"Poll† feature. This is also a nice way to encourage interactivity midway through your presentation. To use it, click on the â€Å"Poll† icon at the bottom of your presentation window. This will launch a dialog box that allows you to add questions on-the-fly, or select from a pre-made poll. Once you click on â€Å"Add Questions,† a poll-creation page will load in your browser. You can name your poll, write questions, select single or multiple-choice formats, and craft answers for your audience to select from. Once you’re finished, choose â€Å"Save.† Your poll will now be available in your webinar window. And when you’re ready to use it, simply click â€Å"Launch Poll† to collect the data. Anytime you have the chance to gain real-time feedback from your audience, take it. The more insight you have on your audience’s problems, thought processes, and buying motives, the better you can help them- and in turn, position your product or service. Step Five: âÅ"… Way to go! You just knocked out your first (or fiftieth) webinar! Now, do a little dance to celebrate before wrapping up this MVP ðŸ’Æ'🠏 ½Ã°Å¸â€¢ ºÃ°Å¸  ¾ Stage 4: Nurture The final stage of your MVP webinar is short and sweet. It’s all about three things: Following up with a recap email + THANK YOU! Publishing + promoting your webinar replay. Leveraging fresh ideas into new content, projects, and features.

Photo-Montage

Tips for Creating a Better Script for Video/Photo-Montage Although I am a writer, I am also a Voice Talent for webmercials, e-learning, and audiobooks. This week, I have been hired for a real-estate agencys web video, and find myself in a common situation: The person creating the script is not familiar with writing for this medium. Hence, I created a how-to, useful whether you are creating a video-trailer for your book or writing for a corporate website! * TIME (step one) Watchable time is 3 minutes, and most quick web pieces are less. Three two-minute pieces are better than one 6 minute piece; most people click away at 1.5 minutes. 200 words is around 1.5 minutes, so aim for 200-350 words. With that in mind, write down EVERYTHING that you think is important. Read aloud at a medium pace, and time it. Your written piece is probably five minutes. Now prioritize what you think is important, and write those concepts down in bullet form. Note if you like a certain tone (Cheery? Mellow? Dramatic? Authoritarian? Snarky?). * IMAGES (step two) Ask yourself: ==Do I have images for each of my bulleted ideas? Make a note next to your bullets of how many images you have for each and what they look like. Yes, you can write an image into more than one category- although you will not SHOW the image twice, writing it in two places gives you placement options. If there are ideas WITH NO IMAGES, then you need to get some OR decide to use written text (like â€Å"Comes in red as well†) OR save that idea for a later project. ==Do I have enough images for a whole sentence? This is a biggie. Watchable time for each image is 2-3 seconds. Lovely long compound sentences do not work, nor do sentences where the main object or verb is at the end of the sentence - people need to hear information that explains, modifies, colors what they are seeing. ==Which images are strong and should be first? I know it seems bass- ackwards to think about how it looks rather than what you want to say, but this is a visual medium first and foremost - your message is embedded in the images, not the other way around. ==What if I am having a video/photo professional create my images or use my existing images to decide which goes where? Highly recommended. HOWEVER, you should still have a notion of what KIND of images best show your idea and what kind of image might be a most-compelling initial visual! * SEQUENCE (step three) Start and end with the strongest images. Which ideas do they match on your bullet sheet? You may have to do some realigning of ideas and images, and that is okay. The strongest image/concept-clump is now first. What should come next? The second section is often a lesser point. In general, organize your sequence with main points separated * SCRIPT! (step four) Remember- SHORT AND SWEET. How can you talk about your ideas beautifully, dynamically and succinctly? Remember, each slide will only be 2 or 3 seconds and that your total time is 1.5 to 2.5 minutes. Now touch base with your visual artist (if you have one). As an expert in the visuals, s/he will tweak your concept to give the piece have your tone and tell an interesting story. * REVISIT/REVISE (final step) Your video-photo person will send you the piece for alterations. Send back your thoughts with any script changes, then wait for the final awesome project!!

Week 5 DQ 2 Assignment Example | Topics and Well Written Essays - 250 words

Week 5 DQ 2 - Assignment Example Sharing and appreciation of valuable information has now become so easy. Technology that has paved way for the creation of virtual world via consecutive phases of up gradation is now admired as a heavenly blessing for mankind. Talking about workers’ perspectives, gone are the days when people had to bear the stressful 9 to 5 timings of office life (Baack, 2012). They can now peacefully step in the welcoming and opportunity rich environment of the virtual arena. They can now mint money via definite desirable flexibility of working on their own terms. The con of this virtual resource of employment is that the dependability of technology is not much sustained. A breakdown of power supply can result in hefty losses of income and reputation. Multi technical complexities and setbacks can also often arise without expertise to sort them out. Physical absence can also serve as a great hurdle in the employee’s productivity as it provokes more towards miscommunication. However, Te chnology has innumerable advantages. Within an unimaginable time lapse, accurate condensed information across the world can be attained regarding multiple factors, enabling efficient decision-making. The virtual world saves hefty travelling costs and valuable time, therefore providing ornamental profits to any business. Technological advancements such as the internet, teleconferencing and email has impacted the virtual organizations in quite a positive manner and are the main reasons due to which virtual organizations have become so well known (Chmiel,

Artist Statement (Describe all the photos with the following Essay

Artist Statement (Describe all the photos with the following sugestion) - Essay Example Natural or not, they still share the same colors. The imagery conveys the themes quite clearly since when the images are laid next to one another the colors can easily be seen and compared. Blues and silvers are similar throughout each photo. The framing and composition does not have any affects on the work. Each photo regardless of how the photo is framed contains similar theme since each photo represents life in some way. The photos are very straight forward and do not have too much going on. Each photo is simple and easily portrays the photographed object without having to guess what the object is. The photos are clear and easy to see, which makes the themes easy to figure out. The colors in the photos have many cool earth tones. There are few hot colors. The color creates a soothing affect in the imagery that makes the viewer feel relaxed. Some of the images are very sharp. The images that are taken from a further distance are sharper then images taken close up. The photographer can adjust the lens according to distance to improve the sharpness of the

Seiu-Caw Dispute Essay Example for Free

Seiu-Caw Dispute Essay I do not believe it had such a big effect on democracy as even when the vote was held 10,000 workers voted 92% in favor of joining the CAW which shows that democracy was still implemented by them holding a vote and 92% wanting to join the CAW. 3. Some of the damages the Canadian labour union might suffer due to disputes such as this are international alliances between unions could be hurt if the international unions are not able to trust their locals for support and their backing in all situations. Also with more Canadian unions starting to move toward national unions instead of international unions disputes such as this might slow the switch down once they see the challenges and possible repercussions they face from breaking away from the international unions. Disputes like this can also have an effect on gaining new members into unions and many individuals may see these disputes as unwanted and something can occur if they join a union which might persuade them to not consider joining. 5. National autonomy from International parent unions has to deal with local unions gaining independence to make their own decisions, apart from the decisions being made by a parent union outside the country which usually does not understand the demands and wants of the local union members and uses strategies and polices that are effective in their country which might not be effective in Canada. A local union can gain autonomy from their International parent by instituting and governing some of their own policies that are more representative of the local members that they represent. A local union can also join a district labour council which functions to advance the interests of the labour movement at the local and municipal level whereas the international parent union probably does not understand the issue at the local level. If the local union implements these strategies they can enjoy some autonomy from their international parent union while still enjoying some of the benefits of the parent union such as the specialists they usually have in different areas such as bargaining and grievances and in training programs available to their members.

I Corinthians 6:12-13 :: Christianity Christian Biblical Essays

I Corinthians 6:12-13 "Everything is permissible for me" — but not everything is beneficial. "Everything is permissible for me" — but I will not be mastered by anything. "Food for the stomach and the stomach for the food" — but God will destroy them both. The body is not meant for sexual immorality, but for the Lord, and the Lord for the body (NIV). The broadest of freedom is being able to do what you want, when you want to do it, and wherever and however you want to do it. Freedom is being able to control our lives to do what pleases us, or what we think is going to give us the highest amount of pleasure. It is the freedom to choose anything, without any restrictions, and it is what every single person wants. But there is a more narrow form of freedom, the freedom to choose, not just anything, but the right thing. I believe this was the case in the church in Corinth concerning this passage. The church in Corinth was a young church that Paul established when he was there and was having problems with their new-found freedom. The Corinthian Christians were not sure which laws, if any, applied to them because of the freedom from the law they have in Jesus. The letter was written to the church to advise them on how to handle the problems. Some problems were spiritual arrogance, wrong-doings against other believers, sexual immorality, and misunderstanding on Christian beliefs. In these two verses, 1 Corinthians 6:12-13, Paul is addressing the immorality of their sexual practices. The city of Corinth is a sex-crazed society, where sex outside marriage is lawful, but not in God's law. Mathew Henry comments, "the maxim of lawful liberty to countenance the sin of fornication, though it might be allowed by the Corinthian laws, was a trespass upon the law of nature, and utterly unbecoming a Christian" (page #). Their freedom is under a new standard of law. Our bodies are the only thing we have 100 per cent control of when it comes to what we do with our bodies, not even God has control of it. In this passage Paul is saying that I can choose to do whatever I want, regardless, but not everything I choose is good for me. I have control over all my choices, but I won't allow my choices to control me. Paul makes an analogy of the food and its relationship to the

The Divine Command Theory

A. Statement- or claim is an assertion that something is or is not the case; it is either true or B. Argument- an argument is a group of statements, one of which is supposed to be supported by the rest. In an argument the supporting statements are known as premises; the statement being supported is known as a conclusion. C. Indicator Words- are terms that often appear in arguments and signal that a premise or conclusion may be nearby. Arguments Good and Bad 1. Deductive arguments- are supposed to give logically conclusive support to their conclusions. 2. Inductive arguments- are supposed to offer only probable support for their conclusions. 3. Valid arguments- a deductive argument that does in fact provide logically conclusive support for its conclusion. 4. Invalid argument- a deductive argument that does not offer logically conclusive support for the conclusion. 5. Strong argument- an inductive argument that manages to actually give probable support to the conclusion. 6. Weak argument- an inductive argument that does not give probable support to the conclusion. 7. Sound argument- valid argument with true premises.  8. Cogent argument- strong argent with true premises. Moral Statements and Arguments A. Moral Statement- is a statement affirming that an action is right or wrong or that a person is good or bad. B. Nonmoral Statements- is a statement that does not affirm that an action is right or wrong or that a person is good or bad. Avoiding Bad Arguments 1. Begging the question- is the fallacy of arguing in a circle that is trying to use a statement as both a premise in an argument and the conclusion of that argument. 2. Equivocation- assigns two different meanings to the same term in an argument. 3. Appeal to authority- the fallacy of relying on the opinion of someone thought to be an expert who is not. 4. Slippery slope- the fallacy of using dubious premises to argue that doing a particular action will inevitably lead to other actions that will result in disaster, so you should not do that first action. 5. Faulty analogy- is arguing by an analogy that is weak. 6. Appeals to ignorance- fallacy consists of arguing that the absence of evidence entitles us to believe a claim. 7. Straw man- misrepresenting someone’s claim or argument so it can be more easily refuted. 8. Appeal to the person- is arguing that a claim should be rejected solely because of the characteristics of the person who makes it. 9. Hasty generalization- the fa llacy of drawing a conclusion about an entire group of people or things based on an undersized sample of the group. Summary This chapter was about the different types of evaluating moral arguments. The section that I thought was most interesting was the section when the author started to talk about moral statements and arguments. I agreed with what the author had to say when he said a moral statement affirming that an action is right or wrong or that a person is good or bad. Like when a person lies they know that they have done something wrong without someone telling them. That is basically what this whole chapter about.

Source related work on Prohibition

Both pictures were produced at the beginning of the 20th Century and were probably produced/intended as propaganda. The picture source C was published in the 1910 and was possibly produced by the Anti Saloon League or the Women's Christian Temperance Union. These were pressure groups, which wanted to ban the use of alcohol due to the negative effects of alcohol. Source C is a double picture, a background picture and a foreground picture. It is a double picture to show the two sides of people who get affected by alcohol. The background picture is a saloon and the main characters stand out more than anyone on both pictures. The main characters are the barman and the customer. These are in the middle of the picture to emphasise it. The expression on the barman's face is pleased because he is making a large income whereas the customer's expression looks as if he is inebriated. This shows he has already had a lot to drink and wants more alcohol. The customer is a paying a sack of money to the barman labelled ‘weeks wages' to show many people like him are wasting all their money on booze. This is making him and his family poor. At the top of the picture is a sarcastic phrase â€Å"The poor mans club† which is in big bold writing to stand out to readers. The phrase means that all the men in the club are gradually becoming poor when they go to the saloon bar time after time. The second part of the heading is â€Å"The most expensive in the world to belong to. This is not as big and bold as the phrase but it still makes a very clear point about the saloon. This is that if you go to the saloon, you will be robbed of all your money. The foreground picture is of a very poor women and her young child in a dirty room. She looks deprived and the child seems like he does not know what's happening. The sentence above says â€Å"The saloon is well named ‘The poor mans club' It keeps its members and families always poor.† This is a very effective line, which means the saloons take all your money and keeps you r families poor. The main point of this picture is that drinking and buying alcohol is harming families and this is the emotional part of the picture. This picture is obviously for prohibition and most likely produced by pressure groups. This picture is detailed and aimed at the rich people. Source D is a poster published in 1915. It is a single picture of two children, a girl and a younger boy standing outside a saloon. You can tell this by the swinging doors. At the top of the picture is a bold heading saying â€Å"Daddy's in there† showing that he has left his children to go in the saloon bar. This means that he spends most of his money on alcohol instead of on his family. Underneath the picture says â€Å"And our shoes and stacking and food are in the saloon too, and they'll never come out.† This means that the money spent in the saloon should be used to buy more important things like food and clothes. The girl is aware of what is happening, as she is older whereas the boy is too young to realise what is happening. Immediately from looking at the picture and reading the heading's you can tell it is for prohibition. The picture is bare compared to source C as this is aimed at the poor working people as this poster is more obvious than the other one. This is also an emotional picture but the image is to make you think. At that time the picture had to be basic as the poor people had no education and this poster was ideal for them. Both pictures/posters were published before the time of prohibition, which suggests that they only assume that the outcome would be successful. These posters are made by pressure groups making it more likely that they are biased as not every family where in this situation. Source D is a more realistic than C, but source C is very detailed and obvious whereas D is vague.

How to Write a Limerick

How to Write a Limerick You might need to write a limerick for an assignment, or you may want to learn the art just for fun or to impress a friend. Limericks are fun  -   they usually have a bit of a twist and a perhaps a silly element. And best of all, they can be a great way to express how clever and creative you can be! The Elements of a Limerick A limerick contains five lines. In this mini-poem, the first, second, and fifth lines rhyme, and the third and fourth lines rhyme. Here is an example: There once was a student named Dwight,Who slept only three hours a night.He dozed in the classroomAnd snoozed in the bathroom,So Dwight’s college options are slight. There is also a certain rhythm to a limerick that makes it unique. The meter, or the number of beats (stressed syllables) per lines, is 3,3,2,2,3. For example, in the second line, the three stressed points are slept, three, and night. The syllabification is (usually) 8,8,5,5,8, but there is some variation in this. In the limerick above, there are actually 6 syllables in the third and fourth lines. How to Write Your Own Limerick To write your own limerick, begin with a person and/or a place. Make sure that one or both of them are easy to rhyme. For your first try, start with â€Å"there once was† and finish the first line with five more syllables. Example: There once was a boy from Cancun. Now think of a feature or an event and write a line that ends in a word that rhymes with Cancun, such as: Whose eyes were as round as the moon. Next, skip to the fifth line, which will be the final line that includes the twist or punch line. What are some of your rhyming word choices? There are many. BalloonRaccoonSpoonmaroon Try to think up something funny or clever to say and write a line that will end with one of your rhyming words. (You will find that the two short lines in the middle are easy to come up with. You can work on those last.) Here is one possible result: There once was a boy from Cancun,Whose eyes were as round as the moon.That wasn’t so bad,But the nose that he hadWas as long and as flat as a spoon. Have fun!

Composing a Brilliant Who Am I Essay

Composing a Brilliant Who Am I Essay How to Compose a Brilliant Who Am I Essay When it comes to creating a Who Am I essay many students may find themselves at a loss. Though this paper may seem to be easier to compose in comparison with essay on History or Linguistics, it requires time and writing skills as well. To come up with a brilliant autobiographical essay you ought to be aware of essay structure fundamentals. Furthermore, you should be able to narrow this topic and pick up the most suitable ideas to expose in your paper. In addition, essay format turns out to have a large impact on your overall success. Who Am I Essay Writing Ideas and Hints As it was mentioned above, writing ideas are of vital importance when composing this kind of essay. Indeed, if they are developed properly, they may help you to describe your Character; Interests; Values; Skills; Achievements. Furthermore, it must be noted that writing essay about yourself does not imply that you should mention your strong points only. You may write about your weak points as well. It may even help you to make your essay more convincing and realistic. Guidelines on Creating a Nice Paper about Yourself If you want your autobiographical paper to be complete, catching and well-reasoned, follow the guidelines presented below: Work out a detailed plan for your essay about yourself. Think over the facts to present. Write about things, which may be intriguing for other people. Don’t present a chronological list of events. Structure your essay in line with the academic requirements. Create a draft of your autobiographical essay. Rewrite it and double check for errors. Who Am I Essay Structure Another constituent of your success, while fulfilling this written task, is sure to be proper structuring. You need to keep in your mind that your essay should contain the following integral parts: The Introductory part, where you ought to mention every issue you are going to present in your Who Am I essay. The essential body. Here you should describe yourself and draw a portrait of yourself. A small summary. In this section, it is necessary to sum up everything you’ve exposed in your autobiographical essay. If you happen to have doubts concerning your structuring skills, WritingBee.com is always ready to assist. Let our first-rate and qualified writers supply you with an ideally structured autobiographical paper. Professional Who Am I Essay Writing Assistance If you find this kind of assignment to be challenging, nerve-racking and difficult, you shouldn’t torture yourself. WritingBee.com appears to offer efficient and qualified essay writing assistance, which is available 24/7. All you need to do is to complete an order form and give us clear instructions to follow. Afterwards, our experienced writers will provide you with a matchless, well-reasoned and properly organized paper. Place your order now and enjoy a considerable discount.

Team building and small business Essay Example | Topics and Well Written Essays - 2750 words

Team building and small business - Essay Example The present study would focus on the concept of team building. Team building and self directed workers within the business industry have penetrated over the years. Many businesses around the world are incorporating the issue of team building their business development. The philosophy behind team work suggests that business managers mash workers into groups that work cohesively in order to achieve business objectives. If team members are not to be cohesive they will fail to work and lessen business activities, and a non productive team fails to bring benefits to the organization and can easily lead to the collapse of business. It is for that reason; that managers are accountable for all factors that ensure that the teams are well managed for effective business production. Successful business managers know that building a team spirit is the core for small business development. Team building is based on the daily routines that occur within the small business. Good business team just doe s not occur on their own they are built by business managers. The notion of building and growing a well structured team is critical to the ongoing survival of a small business. This means that the process of coming up with a strong team that can work positively towards achieving the business objectives, leads to development of small business. For the business managers, to develop a good team they have to consider performance of each individual as they work to achieve business objectives.... Secondly balancing short term results against long term capabilities, and growth opportunities, third balance performance expectations, and lastly balancing the motives of human behavior. Small business Sustaining business development means adopting business strategies and activities than the need to meet the attainments of the business, and all its stake holders which lead to sustaining and enhancing the resources that will be needed in the future. Research studies show that successful business managers do share certain character traits (Stokes, 2006). These character traits do help them take control of their small business, and to ensure that these businesses flourish with a lot of success. These small business managers apply different marketing strategies to ensure that they get the target market for their goods. For them to achieve a better marketing strategy they need to plan and set target goals after which they implement the planned strategy (Fuller, 2006). For these to take p lace successfully the small business thus requires a well built growing team that is critical to the ongoing process of the small business, therefore, this paper evaluates the statements that building and growing a well structured team is critical to the ongoing survival of a small business Small business face numerous challenges due to in effective management making the business not to fit in the difficult challenging markets and cope with the growth patterns in the market. These challenges are normally influenced by the following challenges (Wickhalm 2006). Inadequate accounting systems Poor location Lack of marketing skills Lack of a capital budget Inadequate provision for contingencies Lack of management skills Excessive inventory Incompetence

Activity Evaluation Essay Example | Topics and Well Written Essays - 1250 words

Activity Evaluation - Essay Example mining whether the available resources in a program have been efficiently utilized towards the end of meeting the set goals/ objectives while also importantly helping the one undertaking the evaluation to enhance the program especially by learning from the successes and correcting any mistakes that may have occurred during the implementation process (one gets to understand what is working and what aspects need reconsidering). Evaluation, just like the planning of health education is a continuous process and not a one-off affair that warrants continued revisions and updates. My activity evaluation of the project embraced more of a multi-pronged approach where several various methods were utilized to evaluate the effectiveness and efficiency of the implemented regime. In my endeavors, I employed various evaluation instruments such as interviews, questionnaires and data comparisons pre-and-post-implementation, all in attempts of conducting thorough process evaluation, impact evaluation and outcome evaluation. I collected feedback from the community regarding the health education program that had been implemented and the financial aid measures enforced therewith. I used a prepared check-list to determine whether the activities were being conducted as planned for process evaluation. For impact evaluation, I researched on behavior variations that are taking place as a consequence of the implemented activities, and also sought to know whether level of knowledge regarding Alzheimer’s had improved over time. In this very vein also, I desired to know whether a favorable attitude had been developed from our implementation, if a required skill had been instilled and if a harmful belief had been vanquished. I encountered a few challenges regarding outcome evaluation as I felt it required a bit more time to fully assess and stake claim on long-term changes as a doing of the program implementation. I was also unfortunately unable to completely, in such a short time, state the